Rise Fitness
Health and Wellness
Rise Fitness came about after the success of Rise Physio+, which focused on a holistic approach to physiotherapy. The founder wanted to branch out and adapt the brand for the fitness space by offering streamlined classes and focused approach for training and recovery for anyone wanting to reach peak performance.
We transformed Rise Physio+ into Rise Fitness - a bold, purpose-driven brand built to stand out, perform, and grow.
Challenge
Our challenge was to adapt the parent brand into something that felt unique and distinctive, while still honouring its core identity. It wasn’t simply about changing colours or tweaking visuals for the sake of difference - it was about creating a clear vision and purpose for the Rise Fitness brand. Every design choice, from the bold red palette to the energetic tone, was driven by a desire to communicate strength, momentum, and a fresh take on fitness, all while staying true to the brand’s roots.
Our Contribution
We helped Rise make its mark in the fitness industry with a brand that felt fresh, energetic, and unmistakably theirs. Building on the foundations of the mother brand, we created a bold new visual identity tailored for this next chapter. By swapping the clinical mint for a vibrant red, we introduced a sense of energy and momentum - brought to life through striking brand visuals, dynamic fitness photography, and a high-performance website focused on speed, functionality, and a seamless user experience.
Value Given
We did more than just launch a new fitness brand - we built a complete ecosystem that could grow, perform, and stand on its own. By evolving key elements from Rise Physio+ into a distinctive identity, we delivered a brand that felt fresh yet familiar. From developing a bold visual language and versatile brand system, to crafting a high-performance website and dynamic content, every detail was considered with intention. This resulted in a cohesive, energetic brand designed to inspire, engage, and deliver real results.
