Zest, an iconic restaurant in the heart of St. Julian’s, has pioneered the Asian fusion culinary concept in Malta for decades. With the onset of the Covid-19 pandemic, re-inventing oneself became crucial, and this is from where the Best of Zest concept for delivery came to life, providing a new niche for exquisite Asian Street Food and the signature Zest flavours at the comfort of your home.

using striking illustrations merged with iconic colour palettes to stylise a new venture

Amidst the outbreak of Covid-19, the need to innovate for the hospitality and catering industry became crucial. Having always explored the concept of deliveries albeit in a low-key manner, the situation provided the best ground for the expansion of such operation and the proper development and launch of the Zest Delivery sub-brand. The concept included a refined menu based on a delivery-first approach and a shift to a fully operational online portal that lets users easily order online.

Through visual illustrations and a digital media campaign we developed this evolution of the customers’ concept for the Zest brand during such a particular period in time. The marketing campaign for brand activation during the months of April till June 2020, mostly took a two-fold approach and revolved around an awareness exercise about the new service, together with conversion campaigns aimed to increase online sales through the website.