a bold refined identity to reflect superior service

TRTOagency® came to Sancho with an already established solid foundation. We built and tweaked on what was existing, making this a project based on brand visual refinement. TRTOagency® boasted a confident red backdrop with modern and sleek type, inspiring assurance among its clients.

Tweaking the logo motif from a ‘wayfinding’ style to a minimal suggestion of a plane, helped the logo achieve its flow and elevation. Its simplified shape will also allow the outcome of different brand elements to be used across the whole identity.