Idea College is a Malta-based education provider committed to making learning accessible and career-focused. Offering a range of courses and programmes, it helps students build the skills and qualifications needed to take their next step forward.
Project Overview
Idea College needed to strengthen its position in a competitive education landscape ahead of a critical enrolment period; the October course intake. While the institution had a loyal following, its visual identity and social media presence had grown inconsistent over time, diluting brand recognition across touchpoints. The challenge was twofold: refresh the brand's look and feel to feel more current and cohesive, while simultaneously cutting through a crowded media landscape to reach prospective students across both digital and traditional channels within a tight campaign window.
We began by refreshing Idea College's brand identity, updating its visual look and feel and rolling it out consistently across all social media channels. From there, we planned and executed an integrated campaign spanning both digital and traditional media, running 79 individual digital campaigns over approximately 11 weeks to maximise reach and relevance throughout the intake period. Every asset, message and channel was carefully coordinated to keep the brand experience consistent for prospective students, whether they encountered Idea College on social media, on billboards, or in a search result.
The campaign delivered strong, measurable results, generating 16.8 million impressions and 2,654 leads for Idea College's course and programme offerings across a fast-paced, 11-week rollout of 79 individual campaigns. The refreshed brand identity gave Idea College a more current, cohesive presence across social media, while the coordinated digital and traditional media strategy ensured consistent visibility throughout the October intake period. Beyond the numbers, the project positioned Idea College as a confident, contemporary institution, well-placed to attract prospective students for future enrolment cycles.
