putting the firm’s well-known character into visual

Being an established firm of notaries, the client’s vision was to upgrade its look and feel through a strong branding exercise. Our creative process started by exploring various options and inspirations, ultimately setting for a logo mark portraying a monogram made from the brand letters B, F & S. Although 3 letters are being merged into 1 symbol, the monogram still projects a bold & clean look. By marrying the monogram with a strong red and a soft serif type we were able to put the firm’s character into visual. We also translated this identity into a proficient stationery system.

For the interiors, we developed a way-finding system where we made use of red & grey on transparent, while the transparent signage makes use of the brilliant white walls as background. Ultimately, the holistic identity exercise, reflected perfectly the company’s ethos of approachable but inherently professional.