Beacon Finance
Financial Services
Beacon Finance is a local auditing and accountancy firm catering for both local and international clients. Apart from auditing and accountancy, they also offer tax and VAT compliance, as well as regulatory assurance. Since 2017, they have been offering their services to corporate and private clients alike. As they continue to grow, they want their brand to highlight their professionalism and business-minded approach to work.
Providing a modernised yet familiar visual identity to an established commercial services firm.
Challenge
The team was entrusted with revitalising an established brand, striking the perfect balance between refinement and familiarity. Our goal was to create a polished yet approachable visual identity that stayed true to the brand’s roots. Throughout the process, they carefully navigated the company’s journey, ensuring the new direction aligned with its original vision—serving as a guiding light, much like a lighthouse, to its future. Beyond the core branding, the visual identity also had to translate seamlessly into social media content and artwork. Every post and design needed to reflect the refreshed look while maintaining consistency, clarity, and engagement across digital platforms.
Our Contribution
To bring the brand’s refreshed identity to life, the team focused on honouring the company’s core purpose—serving as a guiding light for its clients, much like a lighthouse, a concept that lies at the heart of its name, Beacon. This idea became the foundation for a new visual direction that felt purposeful and authentic. From the sleek, modern logo to the roll-out across social media content and branded artwork, every element was designed to reflect professionalism, clarity, and trust. The result is a brand presence that feels cohesive, contemporary, and deeply connected to its origins.
Value Given
The refreshed branding provided the company with a stronger foundation for growth and engagement. By refining its visual identity, the brand now communicates professionalism and trust at a glance, making it more appealing to both existing and potential clients. The new look also ensures greater consistency across all platforms, helping the company stand out in a competitive market while staying true to its core values.
