A2CO
Advisory
A2CO provides bespoke corporate, compliance, risk management, and fintech advisory services, offering tailored solutions that help businesses navigate complex regulatory landscapes and achieve their strategic goals with efficiency and passion.
Rebranding A2CO with a fresh identity and cohesive brand system, built with agility and strategic clarity to match their forward-thinking approach.
Challenge
To tackle the international market, the team at Radix decided that a name change was essential. The challenge was to move quickly while maintaining the level of strategy and creativity expected from a long-term brand investment. We needed to develop a refined, future-ready brand system that would reflect A2CO’s professionalism and credibility while standing out in a competitive corporate and fintech space. It also had to retain subtle visual links to the previous brand to ensure familiarity for existing clients. Balancing speed with strategic precision, the project became a test of how flexibility and creative focus can work hand in hand - delivering a cohesive identity that looked confident from day one.
Our Contribution
We began with a deep discovery process, conducting a detailed Q&A with the client to understand their preferences, values, and short and long-term goals. Together, we explored name options and refined the one the team ultimately chose, shaping it into a strong foundation for the new brand. From there, we designed a comprehensive brand system - one that looked modern, professional, and adaptable enough for A2CO’s internal team to implement confidently. By retaining select colours and subtle design cues from the previous identity, we maintained a sense of continuity while introducing a sleeker, more sophisticated look and feel. We also developed the UI/UX for their digital touchpoints, ensuring that the new identity translated seamlessly across platforms. Despite the fast turnaround, the result was a cohesive, high-impact rebrand - delivered efficiently and without compromise.
Value Given
The rebrand positioned A2CO as a trusted and forward-looking advisory firm, with a brand identity that communicates clarity, expertise, and confidence. With a clear brand system in place, their internal team can now implement the identity with consistency and ease across every channel. What began as a time-sensitive challenge became an opportunity to redefine the brand - and we delivered.
