April 5, 2024

Why you need to start prioritising video content

In recent years, the power of video content in social media algorithms has become increasingly evident, with ad spend expected to rise by 6% in the coming year. This surge began during the peak of the COVID-19 pandemic when people spent more time on social platforms. Since then, market volume for video content has seen a significant increase, projected to reach €78 million worldwide in 2024.

It comes at no surprise that the average individual now spends around 2 hours and 30 minutes per day on social media, with a weekly video consumption average of 17 hours. As attention spans dwindle and saturation points rise, brand voice becomes crucial. Staying ahead means embracing emerging video-focused platforms, keeping pace with trends, and recognising the dominance of organic user-generated content in engaging consumers today. Our role is to help brands incorporate meaningful narratives and captivating visuals to craft rich and immersive experiences.

We recognize the pivotal role of video content in modern marketing strategies and it’s become our goal to assist brands in seamlessly integrating meaningful narratives and compelling visuals to create immersive experiences that resonate deeply with their audience.

As video content is one of the strongest ways to elicit emotional responses, we enable brands to forge deeper connections with their audience, from our standpoint we focus on visual storytelling and incorporating brand elements to leverage emotional impact and brand recognition, to help brands drive desire and loyalty to foster long term relationships.

Embracing this shift toward video content presents a significant opportunity for brands to cultivate authentic connections, nurture loyalty, and drive growth in the digital realm. It’s time to seize the video craze and make a lasting impression.